High sustainability of detailed text and visual messages.
Good for reporting.
Email combines urgency with sustainability. Content can be kept for reference on the device of choice: desktop, laptop or smart phone, at home or at the office. Automatically triggered and personalized according to the business rules you specify, our email programs provide detailed reporting and analytics, from open rates to click-throughs.
Automating a full spectrum of interactive content, from simple to rich
Email offers the widest spectrum in terms of content flexibility: from a simple order confirmation, to a graphically rich informational branding message that drives customers to a video, landing page, website, IVR (Interactive Voice Response) call, PDF download – you name it.
Personalization is dynamic. We can incorporate any number of fields from your customer records in personalized emails, which are automated based on specified business rules and events and incorporate time triggers, account activity, content modules, profiles, and purchase or usage patterns. Attachments can be included. Respond to inquiries, give account status alerts, confirm orders or delivery, announce new products, target your marketing campaigns, and more.
Combine email with other channels to increase response rates. A consumer example: you could send a notification by SMS with an option to receive a detailed email on a time-sensitive offer. A B2B example: an automated call could drive “older” B2B affiliates to check their email for an important policy change memo.
Our integrated mailing engine ensures full compliance with the latest rules and best practices of today’s permission-based world, from CAN-SPAM to PCI. Avoid blacklisting. We manage un-subscribes, bounce-backs and your reputation.
Use automated opt-in email messaging for:
- Customer service: Thank you, welcome, order confirmation
- Marketing: targeted new product introductions services, promotions
- Cross-sell and up-sell: target based on customer profile
- Alerts & notifications: from account activity to emergencies
- Voting, quizzes, polling: interactive dialogues
- Content downloads
- Surveys