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Proactive Planning and Drilling for Infrequent Energy Emergencies

Learn how leading utilities are successfully managing load shedding events and ensuring reliable customer communication.

WATCH REPLAY
As energy emergencies become more frequent and unpredictable, utilities must be prepared to manage load shedding events with precision. At Message Broadcast, we help the nation’s top energy brands navigate these challenges with proactive communication and crisis response strategies. With rising regulatory expectations, increasing customer demands, and extreme weather conditions, proactive planning is no longer optional—it’s critical.

In this webinar, our expert, Paul Watkins, Director of Product and Strategy, shares real-world insights from leading utilities on what works, what doesn’t, and how to build a resilient, customer-focused approach to load shedding. This session provides the actionable strategies needed to execute load shedding events effectively, minimize disruptions, and build public trust.

What You’ll Learn

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Best Practices in Load Shedding

Gain insights from real-world case studies on how utilities successfully implement load shedding exercises.

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The Role of Crisis Drills

Understand the difference between tabletop and full-scale functional drills, and how utilities can prepare for large-scale emergencies.

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Effective Customer Communication

Learn how to craft messaging that informs, educates, and engages customers before, during, and after an outage.

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Operational Coordination

Explore how utilities can collaborate with emergency management teams, local governments, and other key players for a seamless response.

Who Should Watch This Webinar?


This webinar is designed for utility professionals and decision-makers involved in:

✅ Emergency management and crisis response
✅ Customer communications and engagement
✅ Operational planning and grid management
✅ Technology and innovation in the energy sector

RESOURCES

From Blackouts to Breakthroughs

From Blackouts to Breakthroughs: The Evolution of Utility Crisis Management

Explore how utilities are transforming crisis management through AI, smart grids, and proactive strategies to build a more resilient, sustainable, and equitable energy future amid growing climate and infrastructure challenges.

When every minute counts: mastering outage management today

Learn how AI-powered outage comms enhance reliability, improve customer trust, and streamline crisis response in the utility sector.

Wildfire Season is Here: Empowering Customers with Emergency Communication

Empowering Customers with Emergency Communication

How utilities are using proactive, multi-channel communication strategies to keep customers informed, safe, and resilient during increasingly severe wildfire seasons.