Automated rules-based solutions for every stage
of the customer or partner lifecycle.
Proactively manage and personalize every form of interaction and transaction across the life cycle of the relationship with a customer or an affiliate partner, from on-boarding, to day-to-day transactions, to billing and collecting. Conduct surveys on multiple channels, from Interactive Voice Response (IVR) to email.
Lifecycle solutions for both B2C and B2B
B2C: Start a new customer relationship off right with a proactive welcome, order or appointment confirmations, and information delivery or requests. Be personal on a mass scale with millions of customers, treating them individually based on triggers that correlate record, profile and activity data in real time. Improve accounts receivables and collections with automatic alerts and immediate payment options, which win both appreciation and fast response.
B2B: Communicate with dealer sales people, franchisees or affiliated agents automatically based on lifecycle stage and specific events: initial set-up, timely training videos on our desktop broadband channel, help closing a sale, lead follow-up and more. Our platform gives you new ways to increase relevance and revenue.
Compliance: The key distinction between information and solicitation
MessageBroadcast experts and systems help to ensure that you comply with regulations and best practices guidelines governing customer communications during every lifecycle stage. We provide your customers with interactive vehicles not only to specify channel preference but to opt-in to receive certain types of messages.
For instance, “Company-directed” calls and messages can only have informational content, unless the consumer opts in to receive other types of messages. Outbound calls and messages with solicitational content must be “consumer selected” (an express opt-in is required).
Examples of company-directed messages (informational):
- Welcome call
- Purchase confirmation
- Late payment reminder
- Appointment reminders
- Application or claim status updates
- Payment confirmation
Examples of consumer-selected messages (express opt-in):
- New product announcements
- Up-sell and cross-sell
- Discount offers
- Price quotes
- Reminders to finish applications
- Alerts as to money saved