How Mansfield Electric Transformed Customer Communication with
AI-Powered Messaging
A Smarter, Faster Approach to Delivering Real-Time Customer Notifications
Problem
Mansfield Electric, serving 10,000 customers in Southeastern Massachusetts, needed a more effective way to communicate service disruptions, planned maintenance, and critical updates. Relying on traditional mass notifications left gaps in personalization and relevance, limiting customer engagement. With the increasing frequency of severe weather and load curtailments, they needed a modern, automated solution to keep their customers informed—before outages happened.
Solution
Mansfield Electric turned to AGENT511, a Message Broadcast company, to modernize its customer communication strategy.
By leveraging REACH Cloud, Mansfield gained the ability to:
Send highly targeted,
multi-channel alerts
Automate and personalize outage
and maintenance notifications
Improve customer response
and satisfaction
45 Days from Kickoff to Full Deployment
Mansfield Electric implemented a fully operational, AI-powered customer messaging system in just 45 days. From roadmap planning to real-time usage, the speed of deployment proved that modern communication solutions don’t have to take months to roll out.