Branding has transcended the confines of a mere marketing function to become an imperative, shaping how companies are perceived, trusted, and ultimately chosen across diverse sectors4. In industries characterized by increasingly commoditized products and...
The FCC is changing how consumers can revoke their consent to automated phone calls and texts. As of April 11, 2025, organizations bound by TCPA regulations must honor requests to revoke consent made by “reasonable means.” By April 11, 2026, organizations must...
As we mark Severe Weather Preparedness Month 2025, organizations across the nation are reviewing their emergency communication strategies with renewed urgency. At Message Broadcast, we recognize that delivering critical alerts when every second counts isn’t just...
Despite the proliferation of digital communication channels, SMS and MMS messaging remain unrivaled in connecting people.¹ These time-tested technologies offer unparalleled reach and engagement. With new and innovative applications of SMS and MMS, there is a growing...
Imagine a utility company grappling with payment delinquencies, costing them millions in potential revenue loss. According to recent industry data from the National Energy Assistance Directors Association, nearly 20 million US households were behind on utility...
Western Energy Institute Customer + Corporate Symposium From March 10-12, 2025, over 250 energy professionals will gather at the Hyatt Regency Irvine for an event packed with insights, strategies, and networking. Expect thought-provoking discussions on customer...
Artificial intelligence (AI) implementation has emerged as a powerful force reshaping industries across the board. The energy sector is no exception, with 74% of U.S. utilities having explored AI solutions to meet growing customer expectations and operational needs,...
Utilities face mounting pressure to maintain reliable service amid extreme weather events, wildfires, and aging infrastructure challenges. With an 83% increase in weather-related outages (U.S. Department of Energy) and 65% of customers frustrated by impersonal utility...
Energy is essential for modern life—heating homes, lighting communities, and powering vital devices. Yet recent economic strains and global fuel price fluctuations have made it increasingly difficult for many households to keep up with their monthly utility bills....
Nearly 20 million American households are struggling with utility bills, resulting in an unprecedented $19.5 billion in missed payments. As this crisis deepens, utility companies face mounting pressure to address affordability while maintaining reliable service. Watch...
